We live in a highly digital world and a website became a necessity for every business, big or small. Veterinary practices are no exception! They deal with different types of clients – from different ages, ethnicities, cultural backgrounds to different priorities – but most of them have one common language: technology. A big percentage of your clients are probably used with smartphones and finding answers online.
If you are not up there (or here ☁️, actually), you are probably losing a lot of clients to practices that have a solid onlinepresence. Websites are available and accessible 24 hours a day, every day of the year, which means that you can getbookingrequests even when your practice is closed ⌛ and you can reduce the time spent on phone calls 📞 by making the basic information available online.
What’s the secret of a great website?
Your website should tell a story in order to build trust while providing therightinformation for your audience.
Pet parents want to understand why you do what you do, what is your experience, so make sure you let them know what is your passion!
Here is a list of what a veterinary practice website should have:
📝Story & Team (who are you, what you do and why)
💉Services (what kind of services you offer for pets – make sure to use words that pet parents understand, so avoid terms such as ovariohysterectomy and use spay instead)
📅Schedule & OnlineBooking (make sure you keep your calendar updated)
☎️Contact & EmergencyPhone (if applicable for your vet practice)
🙋♀️Testimonials (it’s a great way to build trust and show what other pet parents think)
What are the best tools to build a website?
We put together a list of some easy to use WebsiteBuilders:
Powering over 30% of the websites on the internet, WordPress is arguably the most popular website builder out there. Whether you want to develop a website for your business or your own personal projects, you can use WordPress’ intuitive editor to build an entire website and blog.
With award-winning, fully customizable website templates designed by their own team of web designers, Squarespace gives you the ability to craft some of the most visually aesthetic websites that a website builder can possibly develop. However, they don’t have some specialized veterinary themes that you can use directly.
Squarespace also offers some robust marketing tools, like email campaigns, SEO features, blogging, social integration, analytics and lead capture features.
Tailored for small businesses, GoogleSites can automatically generate your company’s information on your website with information from your Google My Business profile. You can also customize your website’s text, photos, and design themes. Additionally, GoogleSites are mobile responsive, can use custom domains, and can display your Google Maps location.
If you decide to use GoogleSites, you should know that it only includes one template with several style options (called “Themes” in Google Sites). This is why all the examples below have a similar look and feel. The ones with most unique looks have made the most of GoogleSites by using their own photography and typography.
Did you know that Digitail builds automatically a webpage for you?
While the main purpose of the webpage is to enable your practice to receive onlineappointments, you can also add extra information, such as some information about you and your practice, emergency phone number or other special announcements.
Digitail takes care of the rest, so your schedule 📅, services 💉 and staffmembers 👩🏻⚕️ are automatically displayed based on your configurations!
Find out more about the Online Appointments System 👇
Find out all the things that Digitail can do for your veterinary practice with a ✨free 2-weeks trial ✨