Pet dental health month – best marketing ideas for veterinary practices
It’s pet dental health month, the best time to start and educate pet parents about the importance of dental cleaning for their pets’ overall health. Let’s see what are the best dental health marketing ideas for veterinary practices!
But first of all … is this something you should focus on?
Let’s look at the market trends caused by the high prevalence of dental diseases in pets:
-> The global pet oral care market is growing 6.5% annually.
-> The total pet expenditures in US grew from $90.5bn in 2018 to $99bn in 2020. According to APPA -February will be a month of high competition for online advertising so you need to get ready to get your clients back and attract new ones!
Here is an in-depth report on the pet oral care products market.
Here are some dental health marketing ideas for veterinary practices
1. Promote them in your clinic
📌 You can make cute posters (like this one 👉🏻here) with pets that already had a dental appointment and dental cleaning and put them on the wall in the waiting area.
📌 Special offers:
✔ Dental care plans can include a dental consult every 6 months, a dental cleaning, or dental care products.
✔ Also, you can have discounts for these oral care services or products during the month of February. Some of the vets we had discussions with practice a discount of 10 to 20%.
✔ Some other ideas: free training for pet parents on how to take care of their pets’ teeth at home, a free kit for dental care with each dental cleaning.
📌 Videos – you can explain how pet parents are supposed to brush their pets’ teeth at home or you can demonstrate on dental models how tartar build-up affects the teeth. Here you have an example from Youtube.
The best way to do this is by playing a video on a monitor in your reception area. People can watch it while they wait for their pet to be seen by a doctor.
📌 Team education – talk to your team and make sure they also promote Pet Dental Health Month.
✔ Your receptionist can mention your special offers and discounts and other members of the team can talk to pet parents and explain the benefits of the dental cleaning.
✔ It might come in handy if you also have some flyers ready for people to read while waiting and for them to take home and share it with other pet parents.
✔ Record a message to your „on-hold message” informing your clients about pet dental health month – if applicable.
2. Promote them online
How can you get to a big number of people if not online?
Here’s what you can do:
📌 Blog posts on dental health and dental disease.
If you don’t have anything related to this subject on your practice’s blog, feel free to share our articles.
We have a few blog posts on bad breath for dogs and cats that you can share with your clients via social media, newsletters, or via our Digitail App–> see here how to do it
📌 Social media posts
Here we have a post about Dental Care facts and info about Pet Dental Health Month
And 👉🏻here, here, and here we discussed some dangerous myths when it comes to dental health.
✔ Engage with your clients by creating a poll about issues related to dental care (eg: how often do you think you should brush your pets’ teeth?) and see how they react.
✔ Or create a contest where you ask them to post a picture of their pets smile and offer to the winner (with the most number of likes for example) a prize: free dental consult, free dental care kit.
📌 Email marketing
📧Send emails to your customers letting them know that they can make a dental cleaning appointment and get a discountor promote blog posts that emphasize the importance of dental care.
Celebrated every February, National Pet Dental Health Month was created by the American Veterinary Medical Association to highlight how important oral health 🦷 is to the overall health, happiness, and wellbeing of pets.