In the new era, phone calls and direct appointments tend to become a thing of the past. That’s because nowadays technology offers pet parents new and more convenient ways to get in touch with their veterinarians. So, let’s talk about what veterinarians should know about millennial pet parents.
Did you know that the millennial generation is now one of the biggest groups of consumers?
Also, 7 in 10 millennials own a pet, as this survey shows?
An interesting conclusion from the same survey: men are more likely than women to own a pet.
When talking about what veterinarians should know about millennial pet parents, an important aspect is their consumer behavior.
Let’s see how veterinarians can attract the millennial generation to become their most loyal clients.
👌 Make it easy
And we cannot stress this enough, millennial pet parents love technology? and what it has to offer.
A few tips on how to do this:
✔ Offer them the tools to make online appointments.
✔ An app for their pet – where they can find anything from their due appointments to the medical history of their furry friend.
✔ Make everything related to your veterinary practice available and fast working on the mobile phone as this generation is a pro at multitasking from their phones.
✔ Add to your list of services telemedicine and chat.
👌 Build a strong bond
This is the case for any type of client really. Make sure you call their pet by name during an appointment and train your staff to do the same.
Read more on how to establish and maintain a strong relationship with your clients here?